Hope Cancer Resources unveils new brand, logo

Springdale-based Hope Cancer Resources recently released its new brand and logo created in collaboration with external design partner Nathan Allen Studio.

According to a Hope Cancer Resources spokeswoman, the amount it invested in the rebranding was unavailable “as the work will continue beyond the unveiling.” The new brand was unveiled 16 years after the merger between NARTI and H.O.P.E. Inc. that marked the beginning of Hope Cancer Resources.

“We are incredibly proud of our history and excited to embrace the future,” said Chuck Hyde, president and CEO of Hope Cancer Resources. “Our new brand reflects that we are still here for the hard days, the healing days, and every day in between, strengthening how we connect with and serve cancer patients and their families across Northwest Arkansas.”

For 16 years, Hope Cancer Resources has provided cancer support and education to patients and families across Northwest Arkansas. The organization offers wellness services, transportation, counseling, financial assistance and educational support.

Hope Cancer Resources has 35 full-time and 10 part-time staff. Its part-time staff comprises the drivers who take patients to their cancer-related appointments.