Arkansas Tourism Ticker: Recovery comes into view, hotels still lag
The state’s tourism sector showed clear signs of recovery in the first four months of 2021, but the comparisons were up against the first two months of COVID-19 shutdown in 2020. And the 2021 numbers are still below the records set in 2019.
Arkansas’ travel and tourism industry, which was enjoying more than a decade of growth, posted double-digit percentage declines in key categories in 2020 because of the COVID-19 pandemic that hit the state in March 2020.
Arkansas’ 2% tourism tax revenue in January-April 2021 was $5.166 million, up 42.5% compared with the $3.636 million in the same period of 2020, and up 4.1% from what was a record year in 2019.
January-April 2021 hospitality tax collections among 17 cities surveyed for the Arkansas Tourism Ticker was up 18.7% from the same period in 2020, with hotel tax revenue up 15.9% and restaurant revenue up 19.7%.
Arkansas’ 2% tourism tax revenue in 2020 was $13.61 million, down 22.7% compared with the $17.608 million in 2019. Collections of Arkansas’ 2% tourism set a new record in 2019 and hospitality tax collections among 17 Arkansas cities surveyed for the Arkansas Tourism ticker topped the $53 million mark in 2019.
The Arkansas Tourism Ticker is managed by Talk Business & Politics, and sponsored by the Arkansas Hospitality Association. The ticker uses the following three measurements to review the health of the state’s tourism industry.
• Hospitality tax collections – prepared food tax and lodging tax – of 17 Arkansas cities (cities listed below along with collections for each city);
• Tourism sector employment numbers as reported by the U.S. Bureau of Labor Statistics; and
• Collections of Arkansas’ 2% statewide tourism tax.
Results for the January-April 2021 Tourism Ticker report are:
• 18.7% increase
Hospitality tax revenue in January-April 2021 among 17 Arkansas cities reviewed for the Arkansas Tourism Ticker compared with the same period in 2020
• 42.5% increase
Collections of Arkansas’ 2% statewide tourism tax in January-April 2021 compared with the same period in 2020
• 1.8% increase
Increase in monthly average of Arkansas’ tourism industry jobs in January-April 2021 compared with the same period in 2020
The combined hospitality tax collections in the 17 cities totaled $16.688 million in January-April 2021, up 18.7% compared with the $14.051 million in the same period of 2020, and down 2.3% compared with the $17.131 million in the same period of 2019.
Link here for the full PDF report of the January-April 2021 Arkansas Tourism Ticker.