Made in the U.S.A.
by October 12, 2010 9:30 am 60 views
A new Adweek Media/Harris Poll survey finds that Americans remain proud of the “Made in America” label on a product.
Three in five Americans (61%) say they are more likely to purchase something when the ad touts it is "Made in America" and only 3% say they are less likely to buy it. Just over one-third (35%) of U.S. adults say they are neither more nor less likely to purchase a product when an ad emphasizes it is "Made in America."
These are some of the findings of a recent Adweek Media/ Harris Poll survey of 2,163 U.S. adults surveyed online between July 27 and 29, 2010 by Harris Interactive.
“National pride is something that can always work and Americans are proud of the products made at home,” noted a survey statement. “At the moment, car manufacturers are probably utilizing this tactic best, especially as they try to dig themselves out of the problems of the past few years.”
Three-quarters of (75%) U.S. adults 55 and over say an ad emphasizing a product is "Made in America" would make them more likely to buy that product as would two-thirds (66%) of those 45-54 and three in five (61%) of those 35-44. This number drops considerably for the youngest Americans, with just 44% of those ages 18-34 saying an ad emphasizing a product is "Made in America" would make them more likely to purchase it while over half (52%) say it would make them neither more nor less likely to do so.
Two-thirds of Midwesterners (67%) say they are more likely to purchase a product when an ad emphasizes it is "Made in America". This drops to six in ten Southerners (61%) and Easterners (60%) and just over half of Westerners (57%) who say the same.