Audi dealership coming to Rogers

Reston, Va.-based luxury vehicle company Audi of America recently said it plans to open a new dealership along Interstate 49 in Rogers in early 2028. Audi Northwest Arkansas will be the brand’s first dedicated sales and service point in the area and its second in the state.

Audi will work with Bryant-based Everett Auto Group to bring the brand to the area through Everett’s established operations. Audi is a subsidiary of the Volkswagen Group, a German automotive conglomerate.

“The expansion of the Audi dealer network into Northwest Arkansas enables the brand to reach premium consumers in a key growth market, which we’re excited to achieve with the Everett Automotive Group,” said Jeremy Meyer, central region vice president at Audi of America. “The Everett family’s well-established connection to this community, and reputation for exceptional service are exactly what we look for in a dealer as we continue to offer our premium experience and exciting products in showrooms across the U.S.”

The approximately 35,000-square-foot Audi dealership will be built south of existing Everett dealerships, southeast of the I-49 interchange with Walnut Street. At full operations, the new dealership will have about 50 full- and part-time employees and about 250 new and used Audi vehicles available for sale, a company spokesperson said. The company declined to disclose the investment amount for the new dealership.

“As a family-owned company, we approach growth with a long-term mindset,” said Dwight Everett, owner of Everett Auto Group. “Bringing Audi to Rogers represents a significant investment from our family, and we’re committed to building a first-class dealership experience that serves Northwest Arkansas well for years to come.”

Everett affiliates purchased the roughly 7-acre property for the new dealership for $4.79 million in May 2023. A portion of the property was used for the company’s Infiniti dealership that opened in April 2025, the company spokesperson said. The company’s Volkswagen dealership opened north of the Infiniti dealership in early 2023.