WinChoice announces $3 million expansion in Mountain Pine
by July 26, 2025 9:53 am 735 views
Window manufacturer WinChoice announced a $3 million expansion to its manufacturing facility in Mountain Pine, Ark. The investment will create more than 50 new jobs for the local community and marks a major milestone in the company’s growth and evolution.
The announcement was made during a special event at Mountain Pine High School, where company leaders, local officials, and community members gathered to celebrate the expansion and the launch of the company’s new brand identity. Mountain Pine is located northwest of Hot Springs.
Moving forward, WinChoice will operate under a single name — WinChoice — retiring the WinChoice USA and Morfe Windows brands.
In addition to expanding its manufacturing capabilities, WinChoice announced plans to introduce a line of new home improvement products in the upcoming months. The expansion will be into complementary product categories.
“This expansion is more than just an investment in our facility, it’s an investment in people and in our community,” said Morgan Wiles, co-founder of WinChoice. “We’re proud to be growing in the same place where Shaun and I started, and we’re excited to continue creating opportunities for our hometown.”
“By uniting under one brand, we’re simplifying our identity while strengthening our mission to deliver quality products and service. This is a new chapter for WinChoice, and it’s one we’re thrilled to share with Mountain Pine and beyond,” said co-founder Shaun Keefe.
The Mountain Pine facility, which originally opened in 2019, has been at the center of WinChoice’s manufacturing operations. With this expansion, the company will increase production capacity to meet growing demand for its windows.
“This is about more than windows, it’s about creating lasting impact,” said Wiles. “We believe in this community, and we’re here to stay.”