William Jones, IV takes helm as Sissy’s Log Cabin president

Sissy’s Log Cabin, the Mid-South’s largest family-owned and -operated jewelry store, announced William Jones IV has assumed the role of president. The announcement was made following an executive company meeting in Little Rock last week.

“William has been a cornerstone of our business for many years. His ability to balance innovation with our company’s traditions will undoubtedly build on our accomplishments over the past 50 years. This is an exciting time for both our family and the company, and I am proud to see him take on this new challenge and continue Sissy’s legacy,” said Bill Jones, CEO of Sissy’s Log Cabin.

Jones IV transitions into this role from COO. The company said his leadership has been pivotal in merging tradition with modernity, driving Sissy’s Log Cabin forward.

“I’m incredibly honored to lead Sissy’s Log Cabin as its next president,” said Jones IV. “The strong foundation built by my grandmother, Sissy, and my father, Bill, has always emphasized service, selection, quality, and the unforgettable Sissy’s Experience our clients know and love. As part of the third generation of Jones family jewelry professionals, I look forward to continuing this legacy.”

Jones’ brothers also hold key positions within the company. Wyatt Jones will remain in Memphis as the store manager and vice president, and Joe Cook will continue his role in Jonesboro as store manager and vice president of management.

The leadership transition follows the departure of Lamar McCubbin, who was president for the past 11 years. McCubbin stepped down earlier this month to spend more time with family. Although he will no longer be involved in the day-to-day operations at Sissy’s Log Cabin, he will continue his work in the jewelry industry as a consultant for various jewelry and retail clients.

“Lamar is a remarkable leader and will remain a close friend to Sissy’s Log Cabin,” said Bill Jones. “We wish him all the best as he takes time to be with his family and we are deeply grateful for his contributions to the growth and success of our company.”

Founded in 1970, Sissy’s Log Cabin has six jewelry store locations in Arkansas and Tennessee.