Little Rock’s Heide Harrell in line to lead national PR association

PRSA, the nation’s top professional organization serving the communications community, announced Tuesday (July 2) the nominees for the 2025 board of directors who will be presented for election at the Leadership Assembly in Anaheim, Calif., on Monday, Oct. 14.

Arkansas PR veteran Heide Harrell has been chosen as chair-elect.

“This year’s nominees have all served as dedicated PRSA volunteers and distinguished themselves as advocates for PRSA and the profession,” said Dr. Felicia Blow, APR, Chair of the 2024 Nominating Committee.

“Our membership has greatly benefited from their leadership and expertise, and we are confident in their ability to successfully oversee the strategic direction of the organization into the future,” Blow added.

Harrell is director of communications for Central Arkansas Water, a metropolitan water system that serves almost 500,000 Arkansans in eight counties.

She has more than 20 years of communications and marketing experience, and her many PRSA roles include serving as a member of the board from 2020-2022 and as secretary in 2023. Harrell serves as Senior Counsel to the 2024 board.

Harrell has done stints in public relations with Stephens Inc., Rose Law Firm, Stone Ward, Mangan Holcomb, and Delta Trust & Bank.

If confirmed, Harrell and the other slate of officer nominees will serve a one-year term beginning on Jan. 1, 2025.