LR Convention and Visitors Bureau hires new marketing director

The Little Rock Convention & Visitors Bureau (LRCVB) announced Tuesday (April 16) the hiring of Olumide Yerokun as Director of Marketing. Bringing more than a decade of experience to the role, Yerokun will manage a variety of promotional strategies and activities to boost the Bureau’s tourism efforts for Little Rock.

“Olumide is off to a great start,” said LRCVB President & CEO Gina Gemberling. “Olumide’s social media and marketing experience will serve him well in planning promotional efforts for the LRCVB, and we look forward to seeing him put his plans into action.”

Yerokun joins the LRCVB after most recently working as a client account manager for Bayard Advertising. Prior to that role, Yerokun led social media strategies for Hendrix College, GWL Advertising and Albright Ideas. He also served as a social media director for ACANA (African Cultural Alliance of North America) and led content and marketing strategy for One Tribe Magazine.

“I am thrilled with the opportunity to join the marketing team,” Yerokun said. “With my experience and passion for driving innovative marketing strategies, I am eager to contribute to the LRCVB’s growth and success by creating impactful campaigns that position the city as a regional leader.”

Yerokun earned his bachelor’s degree in business marketing from Morehouse College. Yerokun, who was raised in Little Rock, lived in Georgia and Pennsylvania before returning to Little Rock in 2016.

The Little Rock Convention & Visitors Bureau is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities.