Baron Fork Clothing Co.

Startup finalists
Baron Fork Clothing Co.
Lincoln

Founder/Owner: Ava Pinkerton
Year founded: 2023
Line of work: Apparel
Website: NA

In 2023, Ava Pinkerton founded Baron Fork Clothing Co. while still a Prairie Grove High School senior. With a passion for fashion and a keen entrepreneurial spirit, she set out to create a successful business and contribute to the revitalization of her hometown, Lincoln.

At Baron Fork Clothing Co., Pinkerton emphasizes excellent customer service and personalized style experiences for every individual who walks through the door. Her vision was clear from the outset: to offer something for everyone and allow each person to express their unique style through her carefully curated clothing selections.

Despite facing numerous challenges during the establishment and growth of her store, Pinkerton’s determination never wavered. With each passing day, Baron Fork Clothing Co. experienced exponential growth, welcoming new faces and fostering a sense of community within Lincoln.

Pinkerton said she takes pride in her business’s role in revitalizing Lincoln. She mentioned other local businesses, including Carter’s Flowers and More and La Villa Mexican Restaurant, that are also dedicated to the town’s renewal.

“That is very important to me,” she said. “Having grown up in Lincoln my entire life, I would love to see the town restored to its potential.”

Through collaborations with organizations like the Lincoln Chamber of Commerce, Pinkerton and Baron Fork Clothing Co. actively contribute to initiatives to revitalize the small town.

Pinkerton said what sets Baron Fork Clothing Co. apart from competitors is not just its fashion-forward offerings but also Pinkerton’s journey as a 17-year-old entrepreneur. Her dedication and ambition at a young age inspires customers and creates a buzz around the brand. She attributes much of her success to the unwavering support of her family and the broader Lincoln community.

Pinkerton also believes Baron Fork Clothing Co. benefits from its proximity to Fayetteville, a bustling college town.

“I can create connections with people from all walks of life and all different towns around the United States,” she said.

As Northwest Arkansas continues to grow, Pinkerton is confident that her business will evolve alongside it, staying true to its roots while embracing new opportunities.

Pinkerton envisions expanding Baron Fork Clothing Co. with a second location. However, her ultimate goal remains rooted in giving back to the community that has supported her every step of the way. Pinkerton aims to ensure that Baron Fork Clothing Co. leaves a lasting positive imprint on Lincoln and beyond through philanthropic endeavors and community initiatives.