Heide Harrell to lead CAW communications

Central Arkansas Water (CAW), the state’s largest water utility, announced Thursday (Jan. 10) that Heide Harrell has joined as Director of Communications. She brings more than 20 years of industry experience and will be responsible for overseeing all internal and external communications efforts for the organization.

“Heide is an award-winning and growth-focused executive leader with a rich background in achieving exceptional results in all facets of communications,” said CAW Chief Executive Officer Tad Bohannon. “Her expertise will help us elevate Central Arkansas Water in the minds of all our stakeholders, and we are excited to have her as a part of the team.”

Prior to joining CAW, Harrell was Vice President and Director of Communications for the Private Wealth Management division at Stephens. Additionally, she served as Director of Marketing and Business Development at Rose Law Firm, the oldest law firm west of the Mississippi, as well as nearly eight years working for two of the state’s top advertising agencies.

She earned a Bachelor of Speech Communications from the University of Central Arkansas and a Master’s in Applied Communication Studies from UA Little Rock.

Harrell has the designation of Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) and is a past president of the Arkansas Chapter of PRSA. She most recently completed a four-year term on the PRSA National Board of Directors.