CJRW promotes two, hires two

Ad agency CJRW has promoted Cassidy Gallagher to senior social media manager, Rachel Thrash to associate account manager and hired two employees — Clay Crymes as creative director and Payton Starkey as social media manager.

Gallagher joined CJRW as social media manager in 2021. In her new role, Gallagher’s responsibilities will expand to include management of strategic direction and supervision for the team.

Thrash joined CJRW in 2020 as an account coordinator. As associate account manager, Thrash will play a larger role in the management of agency accounts.

A creative professional with more than 20 years of marketing experience, Crymes comes to CJRW after a stint running his own creative agency, Crymes Group. During his career, Crymes has led creative development for numerous popular brands including Bounty, Crest, Covergirl, EA Sports, Jim Beam, Olay, PepsiCo, Southwest Airlines, T-Mobile and Walmart.

Before coming to CJRW, Starkey most recently worked as a social media coordinator for Essick Air, an evaporative cooler manufacturer based in Little Rock. While at Essick Air, Starkey coordinated multiple social media channels for four of the company’s subsidiaries and increased brand awareness through the development of influencer partnerships.