South Fayetteville hotel will be Marriott-branded Moxy

Fayetteville real estate developer Specialized Real Estate Group (SREG) announced Tuesday (May 9) the hotel brand for its $63 million South Yard development.

Marriott International’s millennial-focused Moxy brand will make its Arkansas debut. Construction will begin this summer, “further solidifying SREG’s commitment to placemaking and fostering a lively community hub.”

South Yard is a 194,643-square-foot mixed-use development at the corner of U.S. Highway 71B and Martin Luther King Jr. Boulevard. It’s opening in stages and also includes 128 apartments and multiple restaurants. An SREG spokesperson said construction on 60 of the apartments is complete but did not provide occupancy rates.

Central BBQ officially opened on May 6, while Fayetteville Taco & Tamale will open this summer and Meteor Cafe will open this fall.

The seven-story, 55,994-square-foot hotel will include 131 rooms. Here’s more on South Yard from the Northwest Arkansas Business Journal in November 2022.

“We are excited to welcome Moxy Hotel to South Yard,” SREG CEO Jeremy Hudson said. “Their dynamic and forward-thinking approach to hospitality perfectly complements our vision for creating a thriving community space.

“South Yard is an extension of the Fayetteville arts corridor, and with the addition of Moxy Hotel, we’re making high occupancy infrastructure even more walkable and bike-friendly. We believe Moxy will be an excellent addition to the South Yard neighborhood, offering a unique experience to both locals and visitors alike.”

Marriott launched Moxy in 2014, in partnership with Swedish furniture maker Ikea, with the first location in Milan.

Moxy’s first U.S. locations in New Orleans and Tempe, Ariz., opened in the spring of 2019, and the company now has locations open across North America (37), Europe (84) and Asia Pacific (17).