Walmart AMP transitioning to digital tickets

by Talk Business & Politics staff ([email protected]) 1,639 views 

Jewel performs at the Walmart AMP in Rogers in 2022. The venue's ticket sales were up 71% from last year.

Digital tickets will be the default method of delivery for the 2023 season at the Walmart Arkansas Music Pavilion (AMP) in Rogers. The change was announced Monday (March 20) in a news release.

Digital tickets are secure, paperless tickets accessible on a smartphone. According to the release, patrons will access their tickets by logging in to a personalized, online ticket wallet with the same username or email and password they use to purchase tickets.

Digital tickets will be delivered to a ticket wallet immediately upon purchase and can be securely shared. They use a rotating QR code so patrons know they have a valid ticket, and it reduces the ability to counterfeit tickets. The rotating QR code for each ticket will be delivered within 24 hours of the performance start time or at a time specified by the tour.

“When attending a show, patrons just need to open their ticket wallet, tap on a performance to view the digital ticket QR code, show it to an usher for scanning and swipe left for any additional tickets to the performance,” the release said.

The Walmart AMP box office is in the process of rolling out the new ticket wallets now. Current ticketholders will receive an email by March 31 with detailed instructions about logging into the wallet and using the digital tickets. For new purchases after March 31, confirmation emails will include a link to the ticket wallet for easy access.

Walmart AMP, which has an 11,000-seat capacity, reported record ticket revenue and sales in 2022.