Rogers tech company Engine acquires Bentonville firm

by Paul Gatling ([email protected]) 2,160 views 

Pat Lockridge, left, and Nick Dozier are the principals of Rogers software business Engine.

Rogers agency Engine, a consumer packaged goods (CPG) omnichannel software business, has acquired software development firm EverTEX Solutions of Bentonville. The company did not disclose the financial details of the transaction.

Javier Escajeda founded EverTEX in 2018. It’s a planogram and automation company for store design and layout schematics. A planogram is a diagram that shows how and where specific retail products should be placed on shelves or displays to increase customer purchases.

“We have supported many of the same brands and retailers with complementary solutions for a while now,” Escada said. “Our expertise in automating planogram processes combined with Engine’s assortment and clustering capabilities provides our clients with a significant competitive advantage. We are now one of, if not the only, single-source solution for all category needs.”

Retail/CPG analytics industry veterans Nick Dozier (CEO) and Pat Lockridge (COO) are the principals behind Engine, launched in August 2022, focusing on the Walmart Inc. supplier community. The company’s products include retail data connectors, store and e-commerce data, automated reporting, dashboarding, A/B testing, forecasting, assortment precision and clustering.

“With the combination of Engine and EverTEK, we can further help CPG retailers and brands across the spectrum of forecasting, assortment optimization, clustering, A|B testing and now planogram automation,” Lockridge said. “We instantly become a complete end-to-end solution for our clients, especially in the category management space.”

Escajeda will become senior vice president of category solutions, reporting directly to Dozier. They worked together at Atlas Technology Group.

“It’s good to have Javier back on the team,” Dozier said. “He has built an amazing business and set of capabilities around planogram automation and category solutions. It’s going to be very exciting to see what we come up with together again.”

Engine leases about 10,000 square feet in the former Rich Context building at the corner of Northgate Road and Pinnacle Hills Parkway in Rogers. Dozier said the company has more than 30 engineers and is working to fill 10 additional engineering/data science jobs.