Clay Fisher named chief marketing officer for Kinetic

Clay Fisher has been named chief marketing officer of Kinetic, the company announced Monday (Dec. 19).

Fisher previously worked as senior vice president of consumer marketing and revenue at The New York Times, where he oversaw the transition from a primarily ad revenue-based business model to a subscription-based business model by doubling subscriptions in just three years.

Prior to that, he was vice president of the digital media group for DIRECTV. He’s also held a range of marketing leadership roles for Travelocity, Monster.com and his own digital marketing agency.

“Clay’s success in customer acquisition, retention and revenue growth will bring an added level of sophistication to our marketing efforts that will elevate the Kinetic brand,” said Jeff Small, president of Kinetic.

Fisher holds a master’s degree in technology management from Columbia University and a bachelor’s degree in marketing from George Washington University.

Kinetic by Windstream is a business unit of Little Rock-based Windstream Holdings, a privately held communications and software company. Kinetic provides broadband, entertainment and security services through an enhanced fiber network to consumers and businesses primarily in rural areas in 18 states.