Bentonville’s Stonehenge Technology Labs offering product demos

by Paul Gatling ([email protected]) 973 views 

Bentonville technology firm Stonehenge Technology Labs now offers complimentary demonstrations for its subscription-based Stopwatch artificial intelligence and machine learning software product.

Stonehenge launched four years ago as the technology and data science arm of an e-commerce intelligence firm.

Stopwatch, a B2B SaaS (software as a service) platform, provides consumer packaged goods (CPG) companies with all real-time data across multiple channels in one place, allowing for real-time decision-making in their business relationships with retailers.

“Despite the availability of large, complex, and very expensive platforms, companies still struggle to synergize real-time sales and ship data beyond a single online selling platform,” said Meagan Bowman, Stonehenge founder and CEO. “And even if they can do so, it has been impossible to do it in a way that is both easily visualized and delivered in real-time using platform-agnostic decision science.

“Delivering that capability has been the mission of Stonehenge Technology Labs. Today we can deliver that capability, and we are pleased to make a live demo available to illustrate just how simple this level of total visibility can be.”

Bowman said some of Stonehenge’s customers include Blue Buffalo Co., Conair, Cumberland Packaging Corp., Energizer, Funko Inc., GSK and KAO USA Inc.

Bowman said Stonehenge’s net dollar retention (NDR), a SaaS metric that measures a company’s recurring revenue, is up 335% year-over-year. She said Walmart Luminate, the retailer’s new data monetization business, has been a “boost” to the bottom line.

“We have zero churn, meaning every contract we have written has grown in terms of users, payments and scope, and no one has left,” she said.

She touted the company’s growth despite having no sales team. All 17 Stonehenge employees are engineers.

Stonehenge is VC-backed, so Bowman declined to disclose additional financial details. The company announced a $2 million seed funding in August 2021. IrishAngels led the round with participation from other coastal investors including Bread and Butter Ventures, Gaingels, Angeles Investors, Bonfire Ventures and Red Tail Venture Capital. Stonehenge has also received investment from the Arkansas Venture Capital Development Fund (AVCDF) of the Arkansas Venture Capital Investment Trust (AVCIT). That’s the state’s fund that invests in Arkansas-based companies.

The company has a video of the Stopwatch platform on its YouTube channel. Users can request a Stopwatch demo at this link.

Stonehenge’s new demo program is also part of a new advertising campaign at Northwest Arkansas National Airport. The company is running video ads at five locations featuring its engineering teams.

Bowman was named Innovator of the Year in emerging tech trends at the Northwest Arkansas Technology Summit in 2021. She is also a Fast Company executive board member and a member of the invitation-only Forbes Technology Council.