Rogers firm Bold Strategies announces $2.3 million funding round

An e-commerce marketing agency based in Rogers announced Monday (May 2) $2.3 million in new investment.

Bold Strategies founder and CEO Allan Peretz said the funding from Montage Capital will aid the company’s growth, specifically in strategic hiring, marketing and further development of the company’s proprietary Focus e-commerce dashboard.

“We spoke with many potential investors, and the team at Montage was the obvious choice,” Peretz said in a statement. “They offered a founder-friendly alternative, extensive expertise, and partnership opportunities with their other portfolio companies. I’m so excited about the chance to create value with this team.”

Peretz, who previously headed up Procter & Gamble’s Global DTC team, started Bold Strategies in 2017 to simplify the e-commerce process. The company has approximately 30 U.S. employees.

“To get things done as an e-commerce leader, I had to work with seven different service providers,” he explained. “Getting them all to work together well was extremely frustrating. As I spoke to my peers in CPG, I learned that I wasn’t alone.”

BOLD was the first company in the U.S. to bring together one comprehensive solution that offered everything needed to succeed under one roof.

“Our mission is to simplify multi-channel e-commerce so that CPG brands can focus on delighting their shoppers with great innovation,” Peretz said. “We do this with one offering that seamlessly combines the best talent, our proven playbook, and proprietary software.”

Since its founding in 2015, Montage Capital has supplied growth capital to more than 150 companies in multiple industries.

“We look for capital-efficient companies with a unique product and great leadership,” managing director Eric Gonzalez said. “Bold checked all the boxes. Allan has brought together an impressive team that’s set the company up for continued success and growth.”