New Orleans-based Entergy Corp. revealed Monday (Feb. 7) a new corporate brand and logo that will “help communicate our aspirations as a company,” according to a news release. The electric utility serves customers in four states, including Arkansas.
The updates to Entergy’s logo, which hasn’t changed in more than 30 years, are a tribute to the company’s history as it sets new goals for the future. The logo colors “convey our innovative, customer-focused mindset,” the release shows. “It reflects the rich textures of our Gulf South home with warmth, respect and honesty. This new visual identity seeks to empower everyone, meeting people where they are and serving as a catalyst for the future.”
The rebranding is expected to take several months to complete, and the changes will be made to outdoor signage, fleet vehicles and bucket trucks.
“At Entergy, we’ve had the privilege of providing safe, affordable and reliable energy that has powered millions of lives for more than a century,” said Leo Denault, chairman and CEO for Entergy. “But we’re not resting there. We are proactively transforming our company to meet new opportunities. We’re evolving to ensure Entergy becomes a driving force for innovation and cutting-edge products and services. And we are accelerating our efforts to reduce carbon emissions, while partnering with our customers to support their own environmental goals, leading to a cleaner and better future for all our stakeholders.”
According to the release, the company is “building an integrated customer-centric organization that will help cultivate positive relationships and open communication with our customers.” It’s also releasing products and services to help customers reach their goals. Following are some of the company’s other plans, offerings and goals:
- Strong reliability and swift restoration
- Highly skilled and engaged employees
- Industry-leading financial performance.
According to the company’s website, the costs of the rebranding are not being passed on to customers’ utility bills and “are comparable to what companies of similar size would allocate for a similar project and will ultimately be determined by the timing and scope of the overall effort.”
Link here for more information on the rebranding.