Whole Health Institute hires Beth Bobbitt as director of communications

Beth Bobbitt has resigned as public relations director at Crystal Bridges Museum of Art and accepted a job as director of communications for the new healthcare organization ramping up in Bentonville, called Whole Health Institute (WHI).

Bobbitt’s final day at Crystal Bridges is Wednesday (Sept. 8) and she will start her new job at Whole Health Institute on Sept. 13.

“I’m energized by the WHI mission as it aligns with my own passion for wellness and background in healthcare,” Bobbitt said.

Crystal Bridges hired Bobbitt in 2014 as the museum’s media relations manager. She joined the museum with ten years of experience in communications and five years in the arts, previously as public relations director for Walton Arts Center in Fayetteville and the Walmart Arkansas Music Pavilion (AMP) in Rogers.

Alice Walton, billionaire philanthropist and Walmart heir, announced the formation of WHI in January 2020 at the Northwest Arkansas Council’s winter meeting in Bentonville. It’s being built on the museum’s 120-acre grounds in Bentonville.

Dr. Tracy Gaudet, formerly the executive director of the Veterans Health Administration’s National Office of Patient Centered Care and Cultural Transformation, is the founding executive director of the Whole Health Institute.