Safe Foods names Broadaway to Chief Commercial Officer role

Safe Foods Corporation announced Tuesday (July 28) that Blake Broadaway has been promoted to the newly created role of Chief Commercial Officer, effective immediately.

Broadaway has been with North Little Rock-based biotech firm since 2018, most recently as the company’s Director of Sales for North America. Prior to joining Safe Foods, Broadaway held several sales leadership positions in the medical industry in which he was responsible for coaching sales teams and launching market-leading technologies.

“Blake’s experience capitalizing on market opportunities and leading teams to accomplish their goals is a tremendous asset for us as we continue expanding into new food verticals, entering new countries, and launching new products and services,” said Chris Coleman, CEO of Safe Foods.

Broadaway will be responsible for the sales, customer service, technical consulting, business development, and marketing efforts of Safe Foods Corp. In addition to his new role, Broadaway will serve on the company’s Enterprise Strategy Leadership Team.

The promotion of Broadaway to CCO comes as Safe Foods continues its growth as a global food safety company.

Founded in 1999 through research conducted at UAMS, Safe Foods serves food processors in eleven countries.

Safe Foods partners with food processors to deliver solutions and products which reduce pathogens that cause food-borne illnesses.