California adtech firm inMarket hires former Collective Bias CEO Bill Sussman as president

by Talk Business & Politics staff ([email protected]) 472 views 

Bill Sussman, who led Rogers shopper marketing agency Collective Bias from growth stage through acquisition as president and CEO, has been named president of California-based digital advertising company inMarket.

The hiring is effective immediately. Sussman will be based from the company’s office in Rogers, which opened in 2017. He will oversee sales, marketing and “overall market-facing strategy” for the Los Angeles-based company.

“Bill’s amazing leadership drove some of retail marketing’s most impressive companies,” Todd Dipaola, inMarket’s CEO and founder, said in a statement. “His experience with world-class digital technologies, combined with his deep expertise across sales, marketing, and client strategy will help us continue to accelerate inMarket’s unique growth and momentum in the space. We are excited to welcome Bill to the inMarket family.”

Sussman was previously CEO of 101 Ventures, a holding company in Bentonville for three shopper marketing businesses — Store of the Community, Store Celebrations and Supplier Community — that help grow suppliers’ retail sales.

Before that, he was head of Collective Bias from June 2013 through Dec. 2017, leading the company through a period of rapid growth. In his four-plus years at the helm, annual revenue grew from the single digits in millions to nearly $50 million.

In November 2016, Collective Bias was acquired by Inmar, a North Carolina-based retail technology firm. Collective Bias retained its name and operates as its own entity.

Before joining Collective Bias, Sussman was vice president of retail development and marketing for Nickelodeon, leading the consumer products business for Walmart and Sam’s Club for two years.

He also led the Walmart/Sam’s Club account for Tampa-based digital marketing agency Triad Retail Media from 2007 to 2011. Sussman also led U.S. marketing strategy and international advertising and marketing for Walmart from 2003 to 2005.

inMarket launched in 2010 and offers a unique brand of digital advertising by integrating with popular apps to engage consumers based on their physical locations. In 2019, the company grew 66% year-over-year, acquired location-based marketing company ThinkNear, and was awarded Best Mobile Marketing Platform in the Digiday Technology Awards.

“inMarket has thrived by providing a full-service location platform that leverages real-world physical movements to help advertisers better understand who consumers are, why they make decisions, and when to best reach them,” Sussman said in a statement. “inMarket’s award-winning platform, deep data science expertise and incredible team helps advertisers sense and respond to consumers needs throughout the purchase process and during the moments that matter.

“I’m incredibly excited to join this world-class team and build upon the success we drive on behalf of the world’s biggest brands and agencies in the years to come.”

inMarket has additional offices in Atlanta, Chicago, New York and San Francisco.

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