Infinity Product Group strikes licensing deal with entertainment company eOne

Infinity Product Group has finalized a multi-year licensing deal with Entertainment One (eOne) to develop Comfy Critters toys for two of its most popular shows: “PJ Masks,” and “Peppa Pig.”  The new characters are expected to debut this fall.

“Infinity Product Group continues unprecedented growth of the Comfy Critter Wearable Stuffed Animals and we are excited to partner with the PJ Mask and Peppa Pig brands,” Doug Keller, president and CEO of Infinity Product Group, said in a statement.  “The additions of these licensed characters are a testament to the relevancy and growth of Comfy Critters.

Comfy Critters are wearable hooded blankets that can also be transformed into a plush stuffed animal. The full line of Comfy Critters includes Nickelodeon’s Paw Patrol, Grumpy Cat, Eric Carle’s Very Hungry Caterpillar, plus a wide range of popular animals from pugs to sloths.