New all day, late night restaurant and hangout The Holler opens in Bentonville

A unique all day and late night option to the myriad of restaurants and coffee shops in Northwest Arkansas opened Saturday (July 21).

The Holler, operated by the Walton-backed firm Ropeswing Hospitality Group (also behind The Preacher’s Son and Pressroom), is a 10,000-square-foot space to work, eat a meal, meet friends or listen to live music. Located in the 8th Street Market in Bentonville, the venue also features a court with three full-sized shuffleboards.

Sarah Hegi, marketing manager for Ropeswing, said the company hopes the supplier community and startup ventures will use the space to conduct meetings or have informal gatherings. The venue features four lounge areas, several large conference tables and a private conference room, with high speed internet, plug-ins and USB portals throughout the building.

While the space will lend itself to having meetings, or working on projects, customers can easily transition into eating a meal or having a good time, Hegi said.

“It’s social, but a work space and also a great place to grab a lunch or dinner, a quick breakfast or coffee. It’s whatever you want it to be,” said Chuck Purcell, Ropeswing director of operations.

Cost of an average lunch ranges from $11 to $15 and consists of burgers and salads. Dinner averages between $15 to $20. Appetizers range in price from $4 to $10. Orders are placed at kiosks or at the counter and guests receive a text when their food is ready to be picked up.

Hegi said the Holler will employ 45 full- and part-time employees.

Sourcing many ingredients locally, the restaurant partners with Brightwater for buns and baked goods, with Airship Coffee for coffee, with Rios Farms for produce, and will have local beers on tap from breweries such as Bike Rack Brewing and Ozark Beer Company. Beef used in burgers will be sourced from 44 Farms, a sustainable beef producer in Texas.

The Holler will be open Monday through Thursday from 7 a.m. to midnight and on Friday and Saturday until 1 a.m. and so is a great late night option, Hegi said. She said since very few businesses in the area stay open later than 10,  they are hoping to get some overflow from Bike Rack Brewing and other businesses that close earlier. Sunday hours will be from 9 a.m. to 11 p.m.

Later this year, Ropeswing plans to open the restaurant, Louise, at Thaden Field, the Bentonville municipal airport. A Ramen Bar next to The Holler is slated for the spring of 2019.