Little Rock tourism chief named to Destinations International board

Little Rock Convention & Visitors Bureau (LRCVB) President & CEO Gretchen Hall has been appointed to the Destinations International 2018-2019 Board of Directors.

Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards.

“I’m proud to join the DI Board representing more than 6,000 professional members and 575 destination organizations. My appointment means that Little Rock will be well represented in driving economic impact, job creation, community sustainability and quality of life through travel. Having recently returned from DI’s Annual Convention, I can tell you that the organization is THE leading source for education, research, advocacy and community in the tourism space,” Hall said in a statement.

Hall has spent the majority of her career in the hospitality industry, having served the LRCVB in multiple roles for nearly 17 years. She has been the LRCVB’s President and CEO since May 2011. Hall is president of the Heart of Arkansas Regional Tourism Association, president of the Arkansas Travel Council, chair of the Arkansas Association of CVBs, an executive committee member of the Downtown Little Rock Partnership, and serves on the board of directors for the Little Rock Regional Chamber of Commerce and on the finance committee of Destinations International.

She is also a member of the US Travel Association, Destinations International, Skål International, and Little Rock Rotary – Club 99.

Together with representatives from Tourism Toronto, Visit Baltimore, Visit Vacaville, Visit Phoenix and Houston First Corporation, Hall will serve a three-year term representing Destinations International’s 6,000 members.