Heide Harrell announced as director of marketing for Rose Law Firm

Marketing and public relations veteran Heide Harrell has been named as the director of marketing and business development for Little Rock-based Rose Law Firm, which also has a location in Fayetteville.

Harrell will oversee the strategy and implementation of all communications and marketing for the firm as well as cultivating new business relationships and exploring additional opportunities to serve existing clients.

“Heide’s depth of experience and expertise in marketing and public relations, coupled with her active and enthusiastic involvement in our community, makes her a great addition to our firm,” said Robyn Allmendinger, managing member at Rose Law Firm. “Along with the recent opening of our Northwest Arkansas office, this hire represents another strategic move in our plan to grow our firm and explore new and better ways to serve our clients.”

The Rose Law Firm is the oldest law firm west of the Mississippi River and traces its origin to November 1, 1820, before Arkansas statehood.

Harrell has previously worked for two statewide advertising agencies. She also held the position of marketing manager for the former Delta Trust & Bank.

She holds a Bachelor of Speech Communications from the University of Central Arkansas and a Masters in Applied Communication Studies from the University of Arkansas at Little Rock. Harrell is also a past president of the Public Relations Society of America (PRSA).