Whole-body cryotherapy coming to Bentonville

by Jennifer Joyner (JJoyner@nwabj.com) 1,059 views 

CryoFactor client Lauren Hardaway, a former national fitness competitor, receives cryotherapy, a process that exposes the body to extreme low temperatures.

CryoFactor, a health and wellness company in Fayetteville, is making a move into Bentonville through a partnership with Bentonville Family Chiropractic.

CryoFactor offers whole-body cryotherapy, where an individual receiving treatment enters a chamber and is exposed below the neck to subzero temperatures down to -300 degrees Fahrenheit for two or three minutes.

Its first location at 133 W. Sunbridge Drive opened in 2014, and the new spot within Bentonville Family Chiropractic at 513 S.W. 14th St. is planned to open by mid-December, said Denise Youngblood, co-owner.

Youngblood said she has many clients who come from Benton County and also Missouri to receive cryotherapy.

“There’s a huge need up here,” she said. “It opens up a whole new area for us to help people.”

Youngblood is also co-owner of the restaurant Mojo’s Pints and Pies in Fayetteville since 2010 and founded a nonprofit, Destination Me, for people in recovery.

Cryotherapy has been linked by its advocates to a number of health benefits. The CryoFactor website says it can be used for pain management, athletic performance/recovery and mood enhancement. The site also says cryotherapy can improve skin conditions, has anti-aging properties and can provide an immune system/metabolic boost.

As of 2015, cryotherapy was a $954 million industry in North America, making up 35% share of the global market, according to Persistent Market Research of New York.

The growth is largely in the U.S., where the industry is projected to cross a market valuation of $1.5 billion by the end of 2024 and is expected to show a compound annual growth rate of 7.8% each year until then, according to PMR.

Cryosurgery is included in the market industry numbers, but growth in the market is attributed by PMR to expansion of product offerings and brands, coupled with an increased use of cryotherapy for aesthetic as well as medical purposes.

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