Startups to Watch: Chef Shuttle starts “Heart Healthy Challenge”

In recognition of American Heart Month in February, the food delivery service Chef Shuttle of Little Rock is introducing the “Heart Healthy Challenge,” intended to encourage healthier eating and regular exercise with its customers, according to a Chef Shuttle press release.

The company worked with Mary Wells of Little Rock and Deborah Pitts of Fayetteville, both dieticians and nutritionists to identify and highlight heart healthy items on the menus of its partner restaurants, according to the company.

Customers may enter the challenge by posting photos of meals ordered from the highlighted menus on Facebook, Twitter or Instagram, tagging @chefshuttlecentralarkansas or @chefshuttleNWA and including #chefshuttlehearthealthychallenge or by posting a photo of an activity tracker to show they’ve hit 10,000 steps two days in a row.

With each entry, the customer is eligible to win a free delivery. Also, a grand prize winner will receive a $100 Chef Shuttle gift card, $100 Taziki’s gift card and a one-hour consultation in either wellness, weight loss or sports nutrition, according to the press release.

The menus on Chef Shuttle now highlight items with whole grains, vegetables, lean proteins, nuts and seeds, plant-based fats, fruit, low-fat dairy and fat-free dairy. Both Wells and Pitts noted that all serving sizes should be adjusted based on the customer’s age, gender and activity level, according to Chef Shuttle.

“With the cold temperatures outside, it can be hard to stay motivated to eat healthy and workout,” Ryan Herget, president and CEO of Chef Shuttle, said in the release. “With the help of these nutrition experts, we’re making it easy for our customers to select fresh, heart-healthy meals for any occasion.”

Customers may post more than once for a chance to win the grand prize but may only receive one free delivery code, according to the company.