Cosmetics giant L’Oreal grows network with deal to acquire Raylon stores
by January 4, 2016 4:01 pm 682 views
L’Oreal USA, which operates a manufacturing and distribution facility in North Little Rock, announced plans Monday (Jan. 4) to acquire key assets from Raylon Corp., a full-service, family-owned wholesale distributor headquartered in Reading, Pa.
Terms of the deal, which are subject to customary conditions, were not disclosed.
The acquisition will expand L’Oreal USA’s SalonCentric’s distribution coverage of salon professional products within Pennsylvania, New Jersey, Delaware, and portions of Maryland, West Virginia and New York. It will also align Raylon’s field sales and stores with SalonCentric’s field sales and store network. In total, 13 stores and various field positions that service 3,500 salons will be included in the transaction.
“We are excited to expand SalonCentric and the brands we distribute into this key territory and to share the SalonCentric experience with a new community of beauty professionals,” said Bertrand Fontaine, President of SalonCentric. “By increasing SalonCentric’s footprint we will be able to build relationships with beauty professionals in the Northeast and provide them with the brands, tools, education and support to help them grow their salon businesses.”
According to L’Oreal, the deal will also enable the Hafetz family that owns the Raylon brand to continue serving salons with select brands in Pennsylvania, New Jersey, Delaware and New York under a new name, Art of Business. These brands will be specific to Art of Business and will be different from SalonCentric’s brand catalog.
SalonCentric, which is headquartered in St. Petersburg, Fla., was created as a distributor of salon professional products by L’Oreal USA in 2008. SalonCentric operates in 48 states, and includes 636 sales consultants 550 SalonCentric stores and 261 StateǀRDA stores. Brands carried by SalonCentric include L’Oreal Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Pureology, Redken 5th Avenue, Sam Villa, Sexy Hair, Surface Hair, L’ANZA and many others.
Raylon, which was founded in 1953 by Joe Hafetz, grew to become an industry leader in pioneering salon education and business training.
L’Oreal USA is the largest subsidiary of Paris-based L’Oreal S.A., the world’s largest cosmetics company by annual revenues. L’Oreal USA had annual sales exceeding $3 billion in 2014, and has more than 320 full-time and temporary employees at its North Little Rock manufacturing facility.