DataRank, one of The City Wire’s startups to watch in Northwest Arkansas, has been acquired for an undisclosed sum.
Seattle-based Simply Measured, a social analytics firm, closed the deal this week with DataRank.
"We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations," said DataRank CEO, Ryan Frazier.
"The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact. We're excited for this new chapter and looking forward to helping marketers and insights professionals do their best work, simply."
Frazier and a few college buddies began DataRank while attending the University of Arkansas and have grown the company rapidly over the past five years helping companies make sense out of big data potential. In the past year alone DataRank has grown its customer base by 150%.
The DataRank acquisition caps off a year of growth for Simply Measured, who was recently named an in the Inc. 500 Fastest Growing Companies, is ranked the Leader in the G2 Crowd Social Analytics quadrant and has over 100,000 marketers actively using its social analytics platform. Simply Measured has experienced exponential growth over the last year, increasing its enterprise customer base and acquiring social ROI data provider, Inside Social.
No changes are planned for the company’s Fayetteville location at this time but the company will work collaboratively with the Seattle office.
"The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand," stated Simply Measured CEO, Adam Schoenfeld.
"By adding DataRank to the Simply Measured family, we're providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success," he added.