I.O. Metro Co-Founder Opens New Home Decor Store

The latest venture for home décor industry pro Jay Howard opened Aug. 21 in Bentonville.

Howse offers unique home décor, including one-of-a-kind and limited-quantity pieces, according to a press release from the Rogers-based company.

An in-store design service is also available, and the store will feature Arkansas brands and artists in a pop-up store format.

It is located at 2714 Otis Corley Drive.

Howard also opened a Howse store in Little Rock earlier this year.

Howard co-founded furniture company I.O. Metro, now based in Fayetteville, in 2005 at age 23.

He served as CEO of that company for several years and has worked for stints as senior merchandise director at Sam’s Club and in Dallas as vice president of home furnishings at Dillard’s.