Inuvo 2Q Profits, Revenues Up On Strong Mobile, Digital Advertising Growth

Conway-based Inuvo Inc., which is planning a move to Little Rock’s downtown “Creative Corridor” in the fall, reported slight gains in year-over-year profits as advertisers continue to migrate to mobile and digital platforms.

For the period ended June 30, the Arkansas-based advertising technology and digital publishing concern reported net income of $445,000 or two cents per share, slightly better than earnings of $382,000, or two cents a share, in the second quarter of 2014. Revenues rose 53% to $16.7 million in the second quarter of 2015 from $10.9 million a year ago.

“We are pleased to report a third consecutive quarter of strong year-over-year growth and a seventh consecutive quarter of profitability,” said Inuvo Chairman and CEO Rich Howe. “We are making and will continue to make the necessary investments to capture market share in support of growth.”

Here are additional highlights for Inuvo in the second quarter.

• Partner revenue was $9.3 million, 67% ahead of the second quarter 2014 Partner revenue of $5.6 million.
• Owned & Operated revenue was $7.4 million, 39% ahead of the second quarter 2014 Owned Operated revenue of $5.4 million.
• Adjusted EBITDA, a non-GAAP measure, was $1.1 million.

In other news, Inuvo also announced the launch of “SearchLinks, a suite of native style ad units for mobile and desktop publishers.” Company officials said the new platform enables publishers to tap into the enormous search based budgets of advertisers thus providing them with an alternative for monetizing web and app content.