Southern Swim Launches First Signature Product
by April 13, 2015 12:00 am 78 views
E-commerce startup Southern Swim recently introduced a product of its own, in partnership with men’s swimwear line Turk Trunks. Both companies are based in Fayetteville.
The women’s boyfriend short cover-up was inspired by men’s swimwear design from Turk Trunks, said Southern Swim founder and CEO Joey Nelson.
It is the first product available exclusively at Southern Swim’s online store.
The online retailer also sells swimwear from Beach Bunny Swimwear, Femme Chic, L*Space, Maaji, Meli Beach and Sauipe.
The company is focused on carving out a niche for Southern swimwear, differentiating itself from West Coast, East Coast and Caribbean styles.
Marketing photos feature models poolside, at the lake or in canoes on the river.
Its customer base is 98 percent female, ages 18 to 23, and based largely in Southern states, including Texas, Georgia and Arkansas, Nelson said.
Southern Swim is a company of creative studio BLKBOXLabs.