Collective Bias Appoints Chief Revenue Officer
by March 30, 2015 12:00 am 88 views
Bentonville-based shopper marketing agency Collective Bias announced March 25 the hiring of Dan Vanchieri as chief revenue officer.
Vanchieri will oversee Collective Bias’ sales teams and revenue strategy development, according to a news release.
Vanchieri will be based out of the company’s office in New York City.
According to the release, Vanchieri has more than 16 years of experience in digital media, technology sales and revenue strategy development. Most recently, he was senior vice president of national sales at MyWebGrocer.
Previously, he led strategic development and revenue generation for MySpace at Fox Interactive Media, and executed online sales strategies for various e-commerce and Fortune 500 companies at Microsoft.
“I’m very impressed by the explosive growth Collective Bias has experienced and look forward to helping the company get to the next level,” Vanchieri said. “Collective Bias excels in two strategic areas — social influence and digital shopper marketing. I see incredible opportunities for brands and retailers to significantly amplify their ROI using our proprietary community of influencers and best-in-class analytics platform.”