Multiple news reports cite Amazon plans to open its first brick and mortar store in midtown Manhattan ahead of the holidays.
Dow Jones Newswires reports the location as 34th Street directly across from the Empire State Building and a few blocks away from Macy’s flagship store in the heart of New York City.
Retail consultant Jan Rogers Kniffen said every retailer needs an online business and a physical showroom if nothing more than to create a halo effect. He suspects this site by Amazon will be just that a showroom that features unique and cool products that can draw attention to the Amazon brand in a new way.
Kniffen applauds Amazon for this new venture and thinks the location is spot on for a retailer.