Acxiom Sells U.K. Call Center Operation

Acxiom said it has sold its U.K. call center operation, 2Touch, to Parseq Ltd., a European business process outsourcing service provider.

Terms of the deal were not disclosed.

Parseq is a portfolio company of London-based investment firm Parabellum Capital, backed by Harbourvest Partners.

Acxiom is going through a period of transformation as it positions itself for new data marketing opportunities. Company officials said shedding 2Touch is part of its plan to focus on core competencies.

“The 2Touch sale provides an excellent opportunity for Acxiom to focus on growing its core business in Europe, while allowing 2Touch to realize its potential under a company dedicated to business process outsourcing,” said Acxiom CEO and President Scott Howe. “This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices.”

2Touch revenue was accounted for in Acxiom’s “other services” revenue segment. In fiscal 2014, 2Touch generated revenue of approximately $35.3 million and contributed approximately $0.02 of earnings per diluted share.

Acxiom will use proceeds from the sale for general corporate purposes.