Fast 15: Matt Seubert

Startups require employees who take initiative, show flexibility and own responsibility for their role in the company. Duties are often not as clearly defined as in corporate jobs, and team members must be able to juggle and prioritize tasks.

DataRank’s client services director, Matt Seubert, wouldn’t have it any other way.

“I love being part of the narrative and trajectory of growth for the company,” he said. “Every day, I’m putting another brick on, and every morning, I ask myself, ‘How can I build on what I did yesterday?’”

Seubert started at DataRank, an online brand conversation analytics company, as an intern in fall 2012 — his senior year at the University of Arkansas. He graduated that spring with bachelors’ degrees in political science and business economics.  

He has held his current position since September 2013, working hand-in-hand with clients, aiming to ensure they get the most out of the software, he said. “It’s about wanting to see your client succeed.”

Effectively, he is the ear of the company as opposed to the face. He listens to clients, providing support and any communication from DataRank.

When he started, there was no formalized process for client support. But Seubert carved out his own place and took ownership of the client services division, creating and implementing a formalized reporting process, and he now has three employees working under him.

Seubert is passionate about entrepreneurship in general. Last fall, he was instrumental in bringing to market an e-commerce clothing company called Lone Star Hog, which makes apparel for Texas natives who attend the UA.

In 2010, while still in college, he served as project leader for a UA microfinance initiative in Belize and also worked on a Congressional campaign, ultimately becoming a member of the senior staff and working directly with candidate David Whitaker, D-Fayetteville.

Throughout all of his endeavors, Seubert said he has worked to turn the motivation given to him by those who have taken an active interest in him, including teachers, parents and colleagues, into fuel. And he is always gaining knowledge from the people around him.

“Our clients work at some of the best companies in the world,” he said. “They are good people to learn from.”