Talk Business To Rebrand And Expand
by October 29, 2012 7:37 am 69 views
A message from Talk Business executive editor Roby Brock:
Talk Business is proud to announce that beginning in January 2013 we will be re-branding and expanding our product offerings.
For starters, we will be bringing all of our products — TV, radio, magazine, web and more — under the brand of Talk Business Arkansas in an effort to fully communicate our coverage of Arkansas and its role in the state and global business and political arenas.
In our effort to remain the most trusted resource for in-depth news, comprehensive analysis and provocative opinion from business and political leaders in Arkansas, we will continue to provide our readers, viewers and listeners with relevant insight and real-time information. This requires us to constantly evaluate our content and delivery channels to make sure we are meeting that mission.
As a result of the fine-tuning of our brand, we will be expanding our magazine from a quarterly publication to six times a year in 2013 with an emphasis on becoming a monthly magazine in the very near future.
Talk Business Arkansas is also working on an expansion of our event partnerships in 2013 and we are in discussions to broaden a number of existing and new content partnerships.
Our web site will undergo a major reconstruction and many of our social media offerings will be developed even further through several initiatives.
Much of this is being done to meet the needs of our audience and we look forward to sharing new developments with you in the coming weeks and months. It is our hope that these changes will provide you with content in a faster, more convenient format so that your decision-making can lead to more profitable outcomes.
These changes will also provide new marketing and advertising opportunities for our clients who want to reach our influential audience through the multitude of our platforms.
As always, there is an open line for your comments and thoughts and we welcome your feedback. Please continue to share your aspirations and expectations with me by email at [email protected] or via Twitter.com/RobyBrock or Facebook.com/RobyBrock.