Taylor Boswell Relocates Design Office from London to Bentonville

A British-founded design company has recently moved its design office to the Raintree Business Center on South Walton Boulevard in Bentonville.

Will Boswell, who formed Taylor Boswell Ltd. in 2010, said the company focuses on product design, packaging and 3D visuals, but also offers graphic design, point of purchase and structural design services.

Boswell lived in Northwest Arkansas from 2001 to 2008, working as the art director for New Creature in Rogers and an associate creative director for Saatchi & Saatchi X in Springdale.

He returned to London in 2008, and worked there as head of design for Saatchi before starting TBL two years later.

Boswell said he brought his company to Northwest Arkansas because of Bentonville’s worldwide reputation as the undisputed center of mass-market retail.

“It was the product design experience and working directly with suppliers that originally inspired me to build this company,” he said. “I found it very satisfying to get ideas through the design process and onto the shelf.”