Rock Town Distillery Adds Two Industry Veterans To Staff

Rock Town Distillery is adding two new employees to its payroll: industry veterans Keith Lacewell of Fayetteville and Michael Crosby of Little Rock.

Keith Lacewell will be a partner in the business and serve as VP of International Sales.

Lacewell has over 25 years of experience in the wine and spirits industry having worked in management for major spirit brands, wineries and beverage groups. He brings his wealth of knowledge and talent to assist Rock Town Distillery in its next phase of growth focusing on large retail and global accounts, the company said.

Michael Crosby will serve as Director of Sales.

Crosby also has over 25 years of experience in the wine and spirits industry having worked in leadership roles with several major distributors.  He will focus on key account strategy, performance and relationships as well as working with Rock Town Distillery’s distributors and retailers in multiple states.

“Having these industry veterans join the team will enable us to continue to grow locally and internationally,” said distillery owner and President, Phil Brandon. “We’re growing our production and aging capabilities as well.”