Greg Licata Named VP For Product Development At DataPath

DataPath, a Little Rock-based healthcare technology and services company, has named Greg Licata as vice president of healthcare product development.

Licata will be responsible for ensuring that DataPath’s products address the challenges facing its clients today and in the future with state-of-the-art solutions designed to help drive customers’ growth.

Licata most recently served as vice president of healthcare for Comdata Corporation (a division of Ceridian), implementing new strategies and plans, establishing organizational and product objectives and goals, and managing all product development.

“Greg’s in-depth experience in healthcare technology product management – from concept to market launch – makes him a perfect addition to the DataPath team and our commitment to developing benefit solutions that save companies time and money,” said John Robbins Jr., president and chief executive officer of DataPath. “His hands-on approach to the consumer-driven healthcare market will further enable us to analyze today’s market and anticipate tomorrow’s market – all of which translates to providing the highest quality of service for our clients.”

Licata is a co-founder and former chairman of the Special Interest Group for IIAS Standards (SIGIS), creating standards that enable a broad range of participants in healthcare to implement consistent systems and processes for healthcare transaction processing and data retention.

SIGIS was founded to deliver solutions necessary to comply with healthcare debit card regulations.

Licata’s experience in healthcare also includes a variety of leadership roles with Metavante Inc./FIS, a developer of claims management software and debit card solutions enabling point-of-sale payment to providers from employee Consumer Directed Health Care and Defined Contribution plans such as HRA, HSA and FSA.