Attorney General Unveils New Consumer Protection Initiative

Attorney General Dustin McDaniel (D) launched a new consumer education and awareness initiative, “Got Your Back, Arkansas,” to help Arkansans avoid scams and fraud.

The initiative features a new website, GotYourBackArkansas.org.

“As the state’s chief consumer advocate, I have a responsibility to provide Arkansans with the tips and tools they need to make better decisions as consumers,” McDaniel said. “Our new website is a user-friendly resource that offers valuable information about common consumer issues. And, in those instances where a consumer needs someone to mediate on his or her behalf, then the Arkansas consumer should know that we’ve got your back.”

The web site features tips and advice prepared by investigators and attorneys in the Attorney General’s Consumer Protection Division. The site’s content is separated into nine categories, allowing consumers to easily locate information that addresses their concerns.

Last year, McDaniel said his Consumer Protection Division investigated more than 7,300 complaints from consumers.

“When consumers call upon our office, it is our goal to help them reach positive resolutions, and we most often do,” McDaniel said. “We will help consumers who need to get their money back as a result of a scam or fraud, and we often assist when consumers just need a contractor to finish their promised job. Most often, our experienced investigators and attorneys will help reach a resolution without any need for legal action.”

McDaniel also disclosed that last year his office helped recover about $1.6 million for consumers. Since 2007, the office has helped consumers recover more than $8.5 million, all through mediation.