Rockfish Interactive Sells To British Firm

Rockfish Interactive – the Rogers-based digital marketing agency founded by Kenny Tomlin – has sold to British conglomerate WPP, an agency holding company with nearly $15 billion in annual revenue.

WPP has offices in 107 countries worldwide and employs more than 146,000. Rockfish employs roughly 150 workers in northwest Arkansas, Little Rock, Cincinnati and Dallas. It does work for Wal-Mart, Sam’s Clubs and Tyson Foods. Terms of the deal were not disclosed.

"The decision to join WPP’s family of agencies came after a very thorough and thoughtful evaluation of many options, including remaining independent.  What I thought would be a difficult decision was actually very easy as I learned more about WPP, their enthusiasm for Rockfish and most importantly their commitment to our future," wrote Tomlin on his agency blog.

Tomlin said he would stay on as CEO of the agency and no staff changes were expected as part of the transaction.

You may recall that Rockfish was selected in 2010 as the winner of Talk Business’ "One to Watch" award. Here is a link to our article on the firm for the award.