Centennial Bank Names Cjrw Agency Of Record
by February 28, 2011 7:00 pm 89 views
Home Bancshares, parent company of Centennial Bank, announced the selection of Cranford Johnson Robinson Woods (CJRW) as the bank’s marketing agency of record.
The Conway-based banking group had been handling much of its agency work in-house.
CJRW will provide full service support to Centennial Bank for its existing banks in Arkansas and to several new bank acquisitions in the state of Florida. Services will include advertising, research, bank marketing, public relations, digital support and social media.
"CJRW will bring additional resources to our marketing efforts as we seek to expand our brand in the new and existing communities where we serve our customers," said Home Bancshares CEO Randy Sims.
"We selected CJRW because of their keen understanding of creative branding, experience in dealing with publicly traded companies, their existing footprints in Arkansas and Florida, along with their ability to integrate public relations, social media and community relations into the communications process," Sims added.
"By partnering with Centennial Bank we have teamed up with a brand whose footprint mirrors our own – experienced professionals dedicated to excellent customer service coupled with strong relationships in the community," said Wayne Woods, CJRW’s chairman and CEO.