Making a Case at CaseStack

Liz Abrams suffered through quite possibly the wackiest first job of anyone in this year’s Fast 15 class. Earning that distinction meant playing the Easter Bunny at age 15 for a whopping $5.85 an hour.

Today Abrams serves as a key cog at CaseStack Inc., a global logistics and transportation company headquartered in Santa Monica, Calif., that has been widely noted for its sustainable business practices, which in turn help drive down logistics costs.

Abrams arrived at CaseStack nearly two years ago. In time she became its sole marketing employee, and today is responsible for CaseStack’s entire public relations and marketing strategy. She handles communication requests, advertising and campaign design among many other things.

Earlier this year she was promoted to marketing manager, increasing her role in corporate strategy.

Abrams said working at CaseStack these days is anything but “slow and boring.” Between setting up interview requests while compiling marketing/budgeting plans, there’s “lots to be done consistently.”

Raised in Middletown, Md., Abrams spent a portion of her college years (she attended the University of Maryland) interning at prestigious pubs like the Baltimore Sun and Boston Globe. Unafraid of big moves, she began a career at the Arkansas Democrat-Gazette on Election Day 2004.

Moving to faraway Northwest Arkansas proved fortuitous. Eventually Abrams met a sportswriter at a competing newspaper who became her husband. And despite her love of newspapers, she took a job with Fayetteville’s TaylorMack Advertising in May 2007. Abrams worked there as public relations director and account executive for a year before heading across town to CaseStack.

Sometimes Abrams – who enjoys reading, cooking and donating to the Fayetteville Animal Shelter in her downtime – ponders returning to school, but she seems to like where her life already is.

“I work with people who have very grand and driven ideas,” she said. “But it’s my job to implement all those. I know where I want my department to go. I know what it takes to actually do it.”