Rockfish Lands Third On Ad Age?s A-List
by February 8, 2010 12:00 am 62 views
Rogers advertising agency Rockfish Interactive has been named No. 3 on the A-List, published annually by Ad Age magazine. The A-list are the ten most innovative and effective advertising agencies in the world, the magazine claims.
Rockfish, the winner of Ad Age’s inaugural Small Agency Award last year, is one of the smaller agencies on the list. Rockfish doubled its staff to over 70 employees and had revenue of $8 million in 2009. Rockfish’s secret to success is its focus on playing up its strengths.
Rockfish’s largest clients include Wal-mart Stores Inc., Sam’s Club and Tyson Foods Inc. For Wal-mart, Rockfish designed MyWalmart, a social networking program that connects the company’s 1.4 million employees.
Rockfish has also done work for Pantene, Hershey’s, Sara Lee and Conagra, Oppenheimer Funds and Dr Pepper.
In 2009, Rockfish created an online coupon system that allows brands to change copy and imagery and limits coupon downloads. Use of the system costs a one-time set-up fee and then seven cents per coupon printed. Rockfish has distributed 500,000 coupons for brands such as Dr Pepper and White Cloud toilet paper.
Rockfish designed an iPhone application for Silver Joe’s Café that allows customers to order and pay using only their phone.
Rockfish also designed TidyTweet, a service that filters inappropriate language out of Twitter feeds.
More than 800 companies are using TidyTweet, including Warner Bros. for the “Sherlock Holmes” movie site.