UA Teams Up With NWA Newspaper for Magazine Insert

Few things stir the blood in these parts like hard-hitting news about our beloved Arkansas Razorbacks.

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Sadly, it appears Stephens Media might be at least as interested in producing fluff. How else does one explain Stephens’ decision to partner with Razorback Sports Properties, the marketing/advertising arm of the UA athletic department?

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The two, we’ve heard, are joining forces to produce a monthly “magazine” that will come as an insert in The Morning News, and perhaps other Stephens newspapers. It’s hard to believe there will be room for much journalism on the pages that are sure to serve more like promotional space for the UA.

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The only real mystery is which group will get wrangled into producing the copy — Mornings News sportswriters or UA media relations employees.