KFSM Leads TV Newscasts
by August 10, 2009 12:00 am 71 views
CBS affiliate KFSM-TV, Channel 5 was the ratings winner in the entire 11-county designated market area for all three evening newscasts according to data compiled by Nielsen Media Research.
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The May ratings are included on the Business Journal’s annual list of largest television stations, which begins on Page 14. The chart is ranked by 10 p.m. newscasts and KFSM had an 13.9 rating in that slot.
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“Rating” is the percentage of television households in the area. Nielsen rates the stations four times annually: February, May, July and November.
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ABC affiliate KHBS/KHOG-TV, Channels 40/29 (KHBS in Fort Smith, and KHOG in Rogers) had a 7.5 rating at 10 p.m.
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KNWA-TV, Channel 51, which is the NBC affiliate, trailed in the ratings for the 11-county DMA in all time slots and had a 3.2 rating at 10 p.m.
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KFTA-TV, Channel 24 is the Fox affiliate and has only a 9 p.m. newscast, therefore it is not ranked, but its newscast managed a 2.1 share in the slot.
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Mike Vaughn, general manager for KNWA, also oversees KFTA’s newscast as part of a share agreement between Nexstar Broadcasting Group Inc. and Mission Broadcasting Inc.