Men: What recession?

MadeMan.com comes forth with a survey suggesting that 60% of men online in the United States say they have felt little to no impact of the recession, and 71% not changing how they save for their future.

About 75% of men surveyed said they feel the same or more optimistic about their future career prospects since the economic downturn “and continue living life as usual, taking mostly minor actions to save money,” according to the survey.

However, 27% of those surveyed say they have cut back on their cable TV service. Men aged 18-34 years show significantly more optimism about the economy compared to their older peers. Only 29 percent of young men have cut back on their spending compared to 45 percent in the 35 and older crowd.

“The results of the survey are almost hard to believe given the reality of the economy we’re facing,” Nancy Argent, vice president of marketing and brand strategy at Break Media, said in the statement. “Young men are not deeply concerned about the current economic recession, even while seeing their friends and family members lose their jobs and struggle to make ends meet.”

Other survey results included:
• Mobile phone plans remain untouched by 71% and spending on “toys” like computers, electronics and outdoor equipment also hasn’t suffered.

• More than half of the men surveyed (57%) see no reason to control their future spending “in case this happens again.”

• Sixty-two percent said they’re spending the same or more time online looking at hot chicks and more than half report the same or more time watching TV shows, movies and sharing videos.

• The 18-34 crowd has been less inclined to reduce leisure activity time compared to their 35 plus peers, including activities with an associated cost (e.g. movies, live performances and bars).

• 65% disagree that “this is the worst downturn I’ve ever seen.”

• Just 38% say they now search for coupons, discounts and sales before buying.

• 69% expect to spend the same or more than they currently do when the good times return.