KFSM Leads DMA, November Nielsens
by January 26, 2009 12:00 am 69 views
KFSM-TV, Channel 5, led the 11-county designated market area during all three weekday evening newscasts in the November household ratings from Nielsen Media Research.
KFSM, the CBS affiliate, had a 10.1 share at 5 p.m., compared to 3.8 for KHBS/KHOG-TV, Channels 40/29, the ABC affiliate.
KFSM also led KHBS 11-to-2.8 during the 6 p.m. newscast and 10.8-to-4.3 at 10 p.m.
KFSM usually leads the rating in the DMA, which includes Northwest Arkansas, Fort Smith and two counties in Oklahoma. KHBS/KHOG usually wins the ratings war when Northwest Arkansas is split out from the entire 11-county area. Northwest Arkansas includes Benton, Madison and Washington counties.
“Rating” is percentage of television households in the area.
KFSM is owned by The New York Times Co. KHBS/KHOG+ is owned by Local TV LLC. Hearst-Argyle Television Inc. KNWA is owned by Nexstar Broadcasting Inc. of Irving, Texas.
KFTA-TV, the Fox affiliate, has only a 9 p.m. newscast.
Nielsen Media Research rates the stations four times annually: in February, May, July and November.