Home BancShares Brags About Stability

Johnny Allison told us it was coming, so we weren’t terribly surprised to see a copy of an ad for Home BancShares Inc. of Conway with this fascinating headline:

“Financially troubled companies make the news. Stable ones make the ads.”

We’re not sure where the ad is running, or if it already has, but it goes on to cite “stories every day of financial institutions whose business practices have made them victims of the weak economy. While the failure of any business is bad news, it’s more unsettling when they’re holding your money.”

The ad encourages folks to let their money be handled by “someone who can actually handle their own,” finishing with the line “it’s better to trust your money to a company that’s in the ads, not the news.”

Home BancShares, where Allison is CEO, is the holding company for six bank charters, including First State Bank of Conway, Twin City Bank of North Little Rock, Centennial Bank of Little Rock and Community Bank of Cabot. (It revealed last week a plan to collapse the charter of the Bank of Mountain View into Community Bank.)